Privacy & cookies

What we collect

If you subscribe, your email address goes to our newsletter provider, Beehiiv. When you take a quiz we record anonymous progress (started, questions answered, finished, shared) so we can see how the quizzes are doing.

Analytics and advertising

We use Google Analytics to count visits. We use the Meta Pixel to tell Meta (Facebook and Instagram) when someone views a page, starts or finishes a quiz, shares a result or signs up, so Meta can measure our ads and show them to similar people. This uses cookies and your browser details. We don't send Meta your email address.

Your choice

In the UK, EU and similar regions the Meta Pixel only runs if you accept. Elsewhere it runs unless you decline. If your browser sends a Global Privacy Control signal, we treat that as a no. You can change your mind at any time: